What differentiates YouTube Shorts from other short-form video platforms: Much like Reels and TikToks, Shorts can be viewed full screen and max out at a length of 60 seconds. Shorts can be uploaded by YouTube creators as a way to complement their long-form content offering and accumulate more subscribers by offering a variety of content types. So, what are YouTube Shorts exactly? YouTube Shorts are YouTube’s way of incorporating short-form vertical video into the platform in response to the popularity of Instagram Reels and TikTok. But what about short-form content? Well, thanks to the release of YouTube Shorts in 2020, YouTube is officially a short-form and long-form content platform with today’s statistics indicating that YouTube Shorts are receiving an average of 13 billion views per day - information that is not to be ignored by creators and marketers alike. ![]() ![]() There’s no question that YouTube is the number one content platform when it comes to long-form video content.
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